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Facebook Rigs News Feed — Deboosts ‘Problematic,’ ‘Low Quality’ Content

By Alexander Hall

Facebook openly announced its plans it uses to demote content, but at least it’s attempting to be transparent about the process. Right, Facebook?

The release said it was “to share more detail on how content is distributed on Facebook.” But, in reality, it was about how content is not distributed on Facebook. All for the Facebook offense of being “problematic” or of “low quality.”

Facebook — not users — decides what content is important or high quality in its News Feed. “Our Content Distribution Guidelines outline some of the types of content that receive reduced distribution in News Feed,” Facebook declared in a Sept. 22 update “Types of Content We Demote” in its Transparency Center. “As these guidelines develop, we will continue to provide transparency about how we define and treat problematic or low quality content.” Facebook explained further that “Our enforcements to reduce problematic content in News Feed are rooted in our commitment to the values of Responding to People’s Direct Feedback, Incentivizing Publishers to Invest in High-Quality Content, and Fostering a Safer Community.”…

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