The Daily Dot The ads were set to appear on TV too but were ultimately pulled by networks.
Mikael Thalen
A political organization has released two deepfake videos featuring Russian President Vladimir Putin and North Korean leader Kim Jong Un in an effort to “save the election.”
In the advertisement featuring the North Korean leader, viewers are warned that “if the election fails, there is no democracy.”
“I don’t have to do anything. You’re doing it to yourselves,” the fake Kim Jong Un says. “The people are divided. Your voting districts are manipulated. Voting locations are closing so millions cant vote.”
It’s not hard for democracy to collapse. All you have to do is nothing. Find out the 6 things you can do to save the election at https://t.co/nW9EPPgGh7 #SaveTheVote
This footage isn’t real but the threat is. pic.twitter.com/n6tkrGY98X
— RepresentUs (@representus) September 29, 2020
The advertisement featuring Putin sends a similar message, with the digitally-created leader highlighting the current political divide.
“America, you blame me for interfering with your democracy, but I don’t have to,” the Putin character says. “You are doing it to yourselves. Polling stations are closing. You dont know who to trust. You are divided, There are strings we can pull, but we dont have to. You are pulling them for us.”
“This footage is not real, but the threat is,” a disclaimer at the end of both videos states. “Join us.”
Both videos include links to six steps viewers can take to help ensure the integrity of the 2020 presidential election.
“We created this ‘deepfake’ ad to show just how dangerous the attacks on American democracy are,” RepresentUS says. “The video was faked, but the message is real: If our election fails, our democracy will fail.”
The advertisements were intended to air in the Washington, D.C. area on numerous channels but were reportedly canceled by the networks on Tuesday.
YouTube also rejected the organization’s request to run the videos as paid advertisements due to their policies surrounding manipulated media.
Henry Ajder, a leading expert on deepfakes and synthetic media, told the Daily Dot that pulling the advertisements may have been the right call.
“It’s obvious the campaign isn’t meant to be deceptive, but it’s clearly meant to be controversial and attention-grabbing with figures Trump has cozied up with,” Ajder said. “I guess the networks who pulled it last minute felt it was a bit too hot and given the nature of the debate, having deepfakes hit an audience unfamiliar with them perhaps was the right call.”
Either way, the videos appear to be having some impact. The campaign has been promoted by numerous celebrities including comedian Amy Schumer and renowned songwriter Sia.
