That’s it—it’s all over for Bud Light, well, according to two analysts.
The analysts claim that they do not see any recovery for Bud Light—at least not in 2023, but it is hard to imagine that things will magically change for the brand in 2024.
What was once America’s top-selling domestic beer brand, Bud Light and Bud label products, continue to suffer from decreasing sales.
Zero Hedge provided the sales data courtesy of Citi Group: “No end to the destruction at Tranheuser Busch. “Bud Light weekly volumes were down -29%, with sales down 26% (average over the last three months c.25%) … There continues to be contagion to the wider ABInBev portfolio, with Budweiser, Busch, and Michelob still weak..
