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Disease-X Is A High-Return Business Strategy

BY TYLER DURDEN

by David Bell via The Brownstone Institute,

 

Fearistan, having done very well economically and provided its citizens a long lifespan, noticed that people were still occasionally dying in road accidents. Fearistanis were wealthy and really liked the freedom to travel. While road deaths were uncommon, any unnecessary death surely seemed worth avoiding.

The road-building industry, working closely with government, came up with the idea of building 6-lane highways between cities. Soon the big cities were all connected, and experts from the University of Transport proved that the new highways had a 7 percent lower accident rate than normal roads. University modelers predicted that if 6-lane highways were built between every town in Fearistan, they would save thousands of lives. Experts predicted that they would even save more lives than were actually dying on the existing roads.

The country followed the experts (they were, after all, renowned for building roads) and invested in 6-lane highways everywhere. While the country exhausted itself and most people could not afford to drive their cars anymore, they were rightly grateful that the road-builders were saving them. The near empty roads were now almost completely accident-free, proving the experts right.

Eventually, the road-building industry faced a dilemma; they were running out of towns to which roads could be built. This was not what their investors needed. Then the road regulator and the road-builders met and identified an urgent need to build roads to towns that did not yet exist. Fearistan had vast areas of empty desert that were completely open to town-building. When such towns were eventually built, experts predicted an inevitable and devastating tsunami of road accidents. This would return Fearistan to the total carnage from which they had so narrowly escaped years before. The new Town-X roads (as they termed them) were brilliant examples of high-tech road construction. And everyone could see how important this work was, to keep the public safe.

In public health, we follow a similarly important business model. We call it ‘Disease-X.’

READ FULL ARTICLE HERE… (zerohedge.com)

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